Profile

Christine is currently a Principal Lecturer and Consultant with the NUS-ISS.

She has worked in both public and private sectors (including tourism, fast moving consumer goods, transport & logistics sectors, education etc) where she led commercial excellence and analytics as well as market research and consumer insights initiatives across the Asia Pacific region. Over the years, she has worked on diverse and challenging analytical problems in commercial excellence, marketing and salesforce effectiveness, strategic planning and communications etc. Her interests lie in the applications of econometrics, marketing and sales analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness.

She graduated from National University of Singapore (NUS) with a Bachelor of Science (minor in Computer Programming and Applications). She also completed her Master of Business Administration and Master of Science (Statistics) with NUS.

What I Teach